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| angel_bob (profile) wrote, on 6-11-2008 at 8:33pm | |
| Subject: I don't know about you but I never knew |
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| On Nielsen ratings and Nielsen boxes: Why haven't I ever met a "Nielsen family"? Actually, you may have. Over the years, we've had hundreds of thousands of "Nielsen families," including diary and metered households. We ask our households not to reveal they are in the Nielsen Media Research panel. This protects their privacy and helps ensure the integrity of the sample. In the few cases where homes have revealed their status as a Nielsen home, we removed them from the metered panels or disregarded their diaries. Can my household become a "Nielsen family"? While we'd like to accept volunteers in our panels, we are unable to do so. To include volunteers would violate basic laws of random sampling practice and skew our results. A truly representative sample of the population can only be generated using statistical methods of selection. Initial Contact Designated households are mailed an introductory letter, which includes a questionnaire with a request to provide Nielsen Media Research with basic demographic information. Some of these households will be selected to be part of the Nielsen sample. These families receive a follow-up letter from one of our membership representatives, inviting them to participate and notifying them of an upcoming visit. In-person visit When the membership representative visits the sample home, the purpose is to: * Define who Nielsen Media Research is and what we do * Educate the household on what it would be like to be part of the sample * Answer any questions and address concerns * Evoke enthusiasm and emphasize the value of participation * Ensure that the household understands the technical process * Schedule an appointment for meter installation Once the household agrees to participate, we set up an appointment to install the metering equipment. So it's like some crazy exclusive quilt-making club that no one is allowed to see, hear, join or talk about. You only get to see the quilts and wonder why your favorite quilt design got discontinued. Then you can only conclude that they obviously aren't recruiting the right type of quilters. If they were, the Arrested Development quilt would still be available. I love you all. |
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michellestar | 06-11-08 10:03pm Amen. |
kurzhaar | 06-12-08 5:37am It's like the stone masons of quilters and crafty folk. And durn it, I want an arrested development quilt! |
kurzhaar | Re:, 06-12-08 5:41am *freemasons
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angel_bob | Re: Re:, 06-13-08 9:40am I'm excited for you to come home so I can learn more German.
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kurzhaar | Re: Re: Re:, 06-13-08 11:02am Not only has my German improved, but now thanks to Rachelle and the fact that only British English is taught here, I now say some British words. So I can confuse you even mores! Whee! |